Site Promotion – Tips For Writing Effective Press Releases
An business announcement is called a press release. It is a write-up which is designed to demonstrate the value of a particular product, service, event or person to a reporter or an editor. Most of the time, press releases are sent alone thru snail mail, email or fax. But they can also be sent along with a pitch letter or as part of a full press kit.
Listed below are the tips in making your presss releases truly effective and worth reading:
- Be sure to provide newsworthy information.
- Inform your audience that they are the intended recipient of the information and let them know the reason why they should continue reading it.
- A brief description of the news should come first before making a distinction as to who announced it. The order should not be reversed.
- Try to observe how people are going to relate to the news and see if there will be a connection.
- The most important part of the release are the first 10 words so make them as effective as possible.
- The excessive use of fancy language and adjectives should be avoided.
- Deal only with factual information.
- Contact information like the person to get in touch with, phone, address, email, fax, or website address should be provided.
- Before issuing a release, make sure that you wait until the information delivered has enough substance.
- Assist the media representatives by making their jobs as easy as possible.
Now that you are already armed with the tips, you can follow the guidelines below to prepare a press release in the proper format :
- The headline must be written first. It should be clear, direct to the point and brief.
- The body copy of the press release would come next. It should be written in such a way that you would have it come out in a news story.
- The 5 Ws and the H should be present. Your press release should be able to answer who, what, when, where, why and how.
- Pertinent information about the company should be included.
- Have everything tied together. For instance, additional information links can be provided to support the press release.
- Contact information should be included.
- Three # symbols should be positioned at the center of the last line of the press release signifying the end of the release.